Museum of Ice Cream is coming back to NYC to stay. After its new valuation of $200 million, MOIC announced the launch of its highly anticipated first permanent flagship in NYC late Fall 2019. The new MOIC will be located at 558 Broadway in SoHo, Manhatten.
The experience will be spread across 3 floors and nearly 25,000 square feet made of 13 new installations. Including a New York-inspired “Celestial Subway” and MOIC’s biggest sprinkle pool to date. In addition, a MOIC cafe and shop will be open to the public and will offer an exclusive menu and retail products.
Tickets, $38 per person, will go on sale on October 9, 2019, and if the past is any indication, they will be selling out quickly. So if you are planning to visit the place, I strongly suggest going on the waitlist and signup for early access at museumoficecream.com. Tickets will include ice cream tastings and signature treats exclusive to MOIC NYC.